Which method can a business use to evaluate customer satisfaction?

Conducting surveys is a widely accepted method for evaluating customer satisfaction because it directly engages customers to gather their feedback regarding their experiences with a product or service. Surveys can be tailored to ask specific questions about various aspects of the customer experience, such as service quality, product performance, and overall satisfaction. This direct input allows businesses to understand customer needs and preferences, identify areas for improvement, and gauge customer loyalty.

The other methods, while useful for different aspects of the business, do not focus on customer satisfaction in the same way. Assessing employee performance may provide insight into service delivery but doesn't reflect the customer’s perspective. Reviewing financial reports offers a view into the company's overall performance and profitability but lacks direct customer feedback. Monitoring inventory levels is essential for operational efficiency but does not provide information about customer experiences or satisfaction levels.