DECA Hospitality and Tourism Cluster Practice Exam

What do the Target bullseye and McDonald's golden arches represent in marketing?

1. Brand promises

2. Corporate brands

3. Brand personalities

4. Logos

The correct answer is: Logos

The Target bullseye and McDonald's golden arches serve as logos for their respective brands. Logos are graphical representations that help to identify and promote a company, making them crucial components of brand recognition. These visual symbols encapsulate the essence of the brand and are designed to be instantly recognizable to consumers. In the case of these two examples, the simplicity and distinctive shapes of the bullseye and the arches make them memorable and effective in conveying the brand's identity. Logos are fundamental in marketing because they create a visual shorthand for consumers, allowing them to quickly associate the logo with the company's products, services, and overall image. While brand promises, corporate brands, and brand personalities contribute to the overall brand strategy, they do not specifically refer to the visual identity represented by the bullseye and the arches. This is why identifying them as logos is the most accurate choice.