DECA Hospitality and Tourism Cluster Practice Exam

What can enhance a hotel's promotional activities effectiveness?

1. Training employees

2. Regularly changing staff

3. Increasing product prices

4. Limiting customer interaction

The correct answer is: Training employees

Enhancing a hotel's promotional activities is directly related to how well the staff is educated and motivated. Training employees equips them with the necessary skills to effectively communicate the hotel's services, special offers, and unique features to potential guests. When employees are knowledgeable about the hotel’s offerings and are trained in customer service, they are more likely to engage with customers positively and provide them with compelling reasons to choose that hotel over competitors. Furthermore, well-trained employees can also handle inquiries and objections more effectively, thereby boosting the hotel's reputation through excellent service. This creates a stronger brand image, leading to increased customer loyalty and repeat business, which ultimately enhances the effectiveness of promotional efforts. In contrast, regularly changing staff can disrupt the continuity of service and customer experience, which might negatively impact promotional activities. Increasing product prices may not necessarily correlate with improved promotional effectiveness, as customers might respond negatively to price hikes without a proper justification. Limiting customer interaction can alienate potential guests and decrease engagement, undermining the hotel's promotional strategies.