What can a business do to attract trade-show attendees to the business's display or booth?

Holding a prize drawing or raffle is a highly effective strategy to attract trade-show attendees to a business's display or booth. This tactic not only creates excitement and anticipation but also encourages attendees to engage with the business. By offering a chance to win a prize, businesses incentivize potential customers to visit their booth, learn about their products or services, and interact with their staff. This interaction is crucial for building relationships, collecting contact information, and generating leads, all of which can contribute to future sales and customer loyalty.

In contrast, sending product coupons to attendees may not have the same immediate impact on foot traffic at the trade show since it does not necessarily create a draw for attendees to seek out the booth specifically. While offering coupons is a good marketing strategy, it lacks the engagement factor that a raffle provides. Additionally, simply placing business cards on the display table is a passive approach that does not actively encourage potential customers to engage with the business or learn more about its offerings. Lastly, having plenty of seating available, while potentially enhancing comfort for some visitors, does not inherently attract attendees to the booth. In fact, it may even give the impression of a lack of activity if people are simply sitting rather than engaging with the display.