DECA Hospitality and Tourism Cluster Practice Exam

The JB's Grill research and development team is focused on improving its top-selling item. The product ideas generated are in relation to?

1. Competitors' products

2. Product modification

3. Customers' suggestions

4. Product placement

The correct answer is: Product modification

The focus of the JB's Grill research and development team on improving its top-selling item is best described by product modification. This process involves making changes or enhancements to an existing product to boost its appeal, functionality, or performance, which is a common practice in the hospitality industry to maximize customer satisfaction and sales. By concentrating on product modification, the team is likely exploring ways to refine the product's attributes, such as taste, presentation, or ingredients, which can lead to increased customer interest and improved sales performance. This approach aligns with the goal of maintaining competitive advantage by continuously evolving the offerings based on what is currently successful in the market. In contrast, while considering competitors' products may inform the team's strategies, the emphasis here is on improving a specific existing item rather than directly imitating or comparing with competitors. Although customers' suggestions are valuable for generating ideas, this choice does not specifically address the direct modification aspect. Additionally, product placement pertains to how and where a product is marketed or displayed, which is not the focus when the aim is directly improving the product itself.