DECA Hospitality and Tourism Cluster Practice Exam

So that customers can make appropriate buying decisions, product labels should contain?

1. Testimonials

2. Accurate information

3. Promotional copy

4. Allowances

The correct answer is: Accurate information

Product labels serve a critical role in helping customers make informed purchasing decisions. Therefore, it is essential that they contain accurate information. This includes details such as the ingredients, nutritional facts, usage instructions, and any safety warnings. Accuracy in labeling ensures that consumers understand what they are buying, enhancing their ability to make choices that align with their preferences, dietary needs, or allergies. When product information is clear and precise, it builds trust between the customer and the brand, promoting transparency and accountability. This approach fosters customer satisfaction and loyalty, as buyers feel assured that they are receiving what they expect. The other options, while they may serve specific purposes in marketing or promotion, do not primarily support the customer's need for reliable and comprehensive information about the product they are considering purchasing.