DECA Hospitality and Tourism Cluster Practice Exam

If a restaurant uses a customer's experience in an ad, what type of endorsement is being employed?

1. Endorsement

2. Testimonial

3. Features

4. Comparisons

The correct answer is: Testimonial

When a restaurant uses a customer's experience in an advertisement, it is employing a testimonial endorsement. A testimonial involves a satisfied customer sharing their positive experiences or opinions regarding a product or service, which serves to enhance credibility and appeal to potential new customers. This type of endorsement aims to build trust by showcasing real-life experiences, making it more relatable and persuasive for potential patrons. In contrast to the other options, which serve different purposes, testimonials focus specifically on personal experiences and satisfaction levels. Features would emphasize specific attributes or aspects of the restaurant's offerings, while comparisons would pit one business against another to highlight advantages. Endorsement is a broader term that lacks the personal touch seen in testimonials, which are key to demonstrating authentic customer goodwill towards the restaurant. Thus, using a customer's voice to advertise effectively aligns with the concept of a testimonial endorsement.