DECA Hospitality and Tourism Cluster Practice Exam

If a restaurant buys advertising spots on programs with multiple advertisers, what is this form of advertising called?

1. Program sponsorship

2. Spot announcements

3. Participation shows

4. Network advertising

The correct answer is: Participation shows

The correct answer is participation shows. This form of advertising refers to a type of television or radio program that includes multiple advertisers who each purchase a segment within the program. In participation shows, several different companies can advertise during a single broadcast, allowing smaller advertisers or those with limited budgets to reach a larger audience alongside more prominent brands. In contrast, program sponsorship involves a single company exclusively sponsoring an entire show or event, giving them more control over the content and branding. Spot announcements consist of individual advertisements placed within programming, but can vary widely in length and frequency. Network advertising refers to the broader strategy of promoting a brand across a network's multiple channels, often involving national campaigns rather than specific segments of a single program.